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General Mills has unveiled its first new cereal brand in 15 years, and it's super on-trend. Tiny Toast is miniature, toast-shaped, and contains no high-fructose corn syrup or artificial flavors.

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General Mills (GIS), the creator of iconic cereals like Cheerios, Lucky Charms, and Trix, is adding a new brand to its fleet. The cereal is called Tiny Toast, which the company describes as.

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Tiny Toast is designed to appeal to younger, health-conscious consumers because it's one of the few breakfast cereal on the market flavored with real fruit and has no high-fructose corn syrup.

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Apparently the drop in cereal sales over the past decade didn't discourage General Mills from investing in a new product, but rather encouraged them to shift their focus from colorful marshmallows -- the best part of any '90s breakfast -- to using real fruit to flavor their Strawberry and Blueberry Tiny Toast. In an effort to appeal to the more health-conscious consumer, the new cereal is also.

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Dive Brief: Monday, General Mills debuted Tiny Toast, its first new cereal brand since 2001. Other cereal launches have been offshoots of other General Mills' brands or licensing agreements.

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Tiny Toast, a cereal made to look like micro pieces of sugary toast with a sprinkling of real strawberries or blueberries, is General Mills' first new cereal brand in 15 years. With a portfolio.

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According to company press materials, development of Tiny Toasts took about 1 year. They wanted the new cereal to have an "all-family appeal" like their top-selling Cheerios and Cinnamon Toast Crunch cereals. The company grabbed media attention by announcing that Tiny Toast is General Mills' "first new cereal brand in 15 years."

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Tiny Toast comes in two flavors, strawberry and blueberry, and General Mills said it started rolling out to cereal aisles nationwide last week. The cereal is made up of little bread-shaped pieces.

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All About Tiny Toast, General Mills' New Cereal. General Mills' new cereal is a bowlful of miniature fun. By Abby Reisner / June 14, 2016 11:22 pm EST.

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Thursday, August 18th, 2016 - 12:35 am. When General Mills launched Tiny Toast in June, its first new cereal brand in more than 15 years, the company also launched its first completely digital marketing campaign. Because General Mills was targeting millennials, it stayed away from traditional TV and instead placed short video clips across.

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These Fan-Favorite Cereal Flavors Have Been Shrunken Down into 'Minis'. General Mills is introducing smaller versions of Cinnamon Toast Crunch, Reese's Puffs, and Trix. By. Mike Pomranz. Published.

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Overall, the Tiny Toast cereals are a pretty good, albeit artificial, addition to your balanced breakfast. Let's just hope that General Mills doesn't come out with a crappy sequel. (Nutrition Facts - 3/4 cup - 120 calories, 30 calories from fat, 3 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol.

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General Mills has released an array of seasonal and limited-edition cereals over the years, but Tiny Toast was the company's first new cereal line in 15 years intended to be a permanent fixture in.

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Golden Valley-based General Mills is positioning Tiny Toast as a family cereal, similar to Honey Nut Cheerios and Cinnamon Toast Crunch, two of Mills' most popular offerings. But Mills sees young.

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Tessa Newell. Jun 15, 2016. For the first time in 15 years, General Mills has released a brand new line of cereal. You might know General Mills as the company that induced most of your childhood.

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Here's what I thought. (Image credit: General Mills) The packaging is cute and easily recognizable among a sea of busy and colorful boxes. The cereal itself reminds me of French Toast Crunch, which I vividly recall asking — no, begging — my parents to buy for me in the '90s. But instead of punching your tastebuds with a deluge of maple.